Finding new clients can be challenging for logistics and supply chain companies. Though almost all businesses are in need of these services, it can be tough to advertise your logistics company. Relying on word-of-mouth referrals is a great start, but eventually, most companies have to get creative with their marketing.
So how do you generate new, high-quality leads? Consider social media.
You might be a logistics company, but to find customers, you need to become a media company, too.
Logistics Social Media Marketing Extends Brand Reach
There are over 2 billion active Facebook users, over 300 million active Twitter users, and 675 million LinkedIn users every month. Knowing these stats, it’s no surprise that tapping into the marketing potential of these platforms can be an effective way to build your client list. But how do you introduce your company to relevant leads?
First, set up a targeted business page that incorporates keywords relevant to the services you provide and the industries you serve. Then, share engaging content, useful resources, and industry news on your page. Focus 98% of your content on being helpful, not promotional.
Consider sharing content like:
- White papers
- Supply chain management best practices and tips
- Reasons why businesses need logistics management
- Software solutions for warehousing, shipping, or real-time tracking updates
Engaging with Potential Clients
As an expert in your space, it’s smart to create and share content that answers common questions that you get from leads and clients. You can also post questions that prompt responses—just make sure you’re speedy to reply.
By serving as a valuable resource, you’ll build trust with potential clients and find them turning to you more and more for help with their fulfillment, shipping, and logistics needs.
Also, show that you’re on top of industry trends by sharing news about what’s happening in your space. Proving that you don’t just have your nose to the grindstone, but that you’re aware of industry changes and technology trends will impress potential customers. Clients want to work with a company focused on innovation.
Avoid This Critical Mistake
Rule number one of successful social media marketing is to make sure you’re helping more often than you’re promoting your business. We mentioned this before, but it’s crucial, as companies who treat social media as an ad platform often alienate potential leads quickly. People are already inundated with ads, and they go to social media to try to escape them. Be thoughtful and sparse with heavy sales pitches. Neglecting to heed this warning can cause your leads to lose interest, and may even cause negative backlash.
Plan Ahead to Make Your Marketing Effective
Before you jump into social media marketing, take some time to figure out how you want to present your company and determine which platforms your potential customers use the most. Then, define what your ideal lead is and spend some time brainstorming what type of content they’d be interested in. Last but not least, evaluate where to host your content. Then decide how to get leads from your social page to a website or landing page that will allow them to learn more about your company when they’re ready to do so.
The bottom line
Realize that social media marketing doesn’t work effectively if you only do it a few times a month. It requires daily dedication, time, and work. That’s the key to showing up higher in Google searches and meeting customers where they are: online. Engage your audience, keep the conversation going, and show that you care about their needs to establish trust, build credibility, and generate new business leads.