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Brief, simple text messages are the most common way for people to digitally communicate today. This post will examine how short message systems, also commonly called SMS, add value to transportation, logistics, and distribution.
The Case for SMS
First, let’s discuss why SMS is a valuable tool. Recent SMS stats from OpenMarket state:
- 6 billion people use SMS
- People only read about 20% of emails
- People read 90% of texts within three minutes
SMS and Logistics
Dedicated SMS software provides an efficient gateway for enhancing brand awareness and sending customer notifications, reminders, and updates. SMS enables logistics companies to do the following:
- Simplify logistics management by sending automatic SMS notifications to employees and customers in minutes.
- Improve warehouse management systems with inventory updates, shortages, and back-order delivery notifications.
- Send invoice payment reminders through automated scheduling features.
- Enhance internal communications by sending alerts on order delays and system problems.
SMS and Transportation
For the transportation sector, speed and availability are key factors in being competitive. Here are some examples of how SMS technology contributes to transportation efficiency:
- Companies can use SMS to track vehicle locations and update dispatch instructions.
- SMS can be integrated into scheduling and delivery applications.
- Automated texts reduce human error and provide easier record-keeping.
- SMS promotes driver safety by minimizing distractions. Unlike with dispatch communication and phone calls, no immediate response is required.
Key Benefits of SMS
Most companies can easily integrate SMS into daily operations by adding a module to their existing CRM platform. Here are some additional non-industry specific SMS benefits:
- SMS cuts costs. Texting is cheaper than phone calls in regards to time, effort, and expense.
- SMS improves customer satisfaction and retention. Customers appreciate quick and clear communications.
- SMS is a valuable customer resource tool that can help streamline troubleshooting technical issues and managing customer complaints.
- SMS is not subject to the same capacity restrictions as phone calls.
- There are endless ways to use SMS to broadcast offers, updates, and information.
To sum it up, if implemented correctly, there are many ways you can use SMS applications to benefit your transportation, distribution, or logistics company.