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Flock Freight

Recognized in Forbes’ 30 Under 30 and CMO Next lists, Business Insider’s 40 Under 40 list and Adweek’s Innovators series, Orlando has accolades to show for his high-impact marketing career. His resume includes stints at global brands such as Nike, Adidas, Activision and Paramount Pictures, as well as tech unicorns such as BuzzFeed, Kajabi and Medable.

A fast-riser in his field, Orlando became a VP at Paramount Pictures before he was 30 and held two CMO roles at high-growth startups before he was 35. His passion for coaching and mentorship has led Orlando to help countless young professionals achieve growth in their careers. A self-proclaimed trendsetter, Orlando’s track record of building teams that develop innovative and effective marketing campaigns speaks for itself.

Driven by a passion to revolutionize supply chain networks, Chris brings an extensive background in logistics development to the Flock Freight team. As chief strategy officer, he focuses on growth acceleration and the execution of our ambitious innovation agenda. 

Chris has over 20 years of commercial experience operating across global supply chain management, enterprise software development, and transportation market economics. Beginning his career in Silicon Valley in the late ‘90s, Chris worked on the first generation of B2C e-commerce fulfillment networks. Later, he joined the early leadership team at Coyote Logistics at its launch in 2006, where he played an essential role in the company’s rise to over $4 billion in global revenue to become the second-largest U.S. truckload (TL) freight broker by 2020. During his tenure, he also developed Coyote’s Collaborative Transportation Management service offering and formulated a widely used U.S. truckload market forecasting methodology. After exiting Coyote in 2020, he went on to launch Pickett Research to progress his TL rate cycle framework. 

Chris earned his undergraduate degree in Industrial Engineering from Virginia Tech, an MBA from Georgia Tech, and a Master of Engineering in Logistics degree from MIT – where he wrote his graduate thesis on supply chain resilience under Dr. Yossi Sheffi. Eager to expand his logistics expertise beyond surface transportation, he went on to earn a U.S. Customs Broker license in 2021.

Melina has decades of experience building innovation and inclusivity into high-velocity workplace cultures — now, she leads the strategic growth and development of Flock Freight’s world-class team.

Before joining Flock Freight, Melina spent three years as SVP People at Housecall Pro, a rapid-growth San Diego-based SaaS startup. Prior to Housecall Pro, Melina played a fundamental role in the explosive expansion of the specialty grocery chain, Trader Joe’s. During her 15 years as head of Recruitment and Development at Trader Joe’s, she launched Trader Joe’s University, opened stores in 30 new states, and grew the company from 5,000 to 35,000 employees without compromising a best-in-class employee culture. Melina was previously Vice President Human Resources for private equity owned Vistage Worldwide, an international peer-to-peer CEO advisory firm focused on executive leadership. She also led Haggen Food and Pharmacy as VP HR through a post-acquisition launch of 100 grocery stores in 100 days. 

Melina holds a Masters of Science in Executive Leadership from the University of San Diego and a BA from UCLA.

Kevin is focused on expanding Flock Freight’s high-quality network and helping carriers provide exceptional service. His hands-on experience, along with his proven strengths in leadership and communication, have effectively bolstered his sales skill set.

Over the last 15 years, Kevin has cultivated an impressive career in freight. He spent close to 12 years at Coyote Logistics, where he oversaw cross-functional sales teams and drove many optimal business results. Kevin successfully moved up the chain of command to become Coyote’s Director of Sales and Operations. Before his time at Coyote, Kevin was an invaluable part of the Carrier Sales team at Real Time Freight, a cloud-based TMS that’s powered by Truckstop.com.

Leading Flock Freight’s Finance team, Pat draws on his 15 years of experience working with some of the world’s most innovative companies, focusing on those at the intersection of emerging technologies and the industrial world. His robust financial background includes corporate finance, mergers and acquisitions, investor relations and capital raising.

Before joining Flock Freight, Pat served as CFO at TuSimple, leading its $1.3 billion traditional initial public offering and helping it become the world’s first publicly listed autonomous vehicle company. Prior to TuSimple, he spent a decade as an investment banker with Morgan Stanley in New York and Chicago, advising clients globally on mergers and acquisitions, IPOs and other strategic transactions. In his early career, Pat worked in public accounting at Deloitte. 

Pat holds an MBA from The University of Chicago Booth School of Business and a BBA and MSA from The University of Notre Dame.

At Flock Freight, Peter builds and scales high-performing operations teams with attention to process, technology, data, and people-development.

Peter has been working at the intersection of supply chains, technology, and data for 15+ years. At DealerSocket, Peter oversaw the implementation of new internal business applications and redefined business processes for approximately 1,000 people across the company — during a period of 30% growth. He also drove the integration of business systems and the general and administrative organizations of four add-on acquisitions over the course of a year. Before DealerSocket, Peter served as a portfolio consultant with Vista Equity Partners Consulting Group, implementing a playbook of technology-focused operational best practices across a range of SaaS businesses.

Peter has an MBA and an MS in Mechanical Engineering from MIT and a BS in Industrial Engineering from Northwestern.

Lu leads the product and engineering groups at Flock Freight. He draws on 20+ years of experience building products and leading highly effective software development teams. 

Prior to joining Flock Freight, he led product development at two SaaS startups, from initial traction and growth through successful exit by acquisition. At Taxcient, Lu led the development of the company’s flagship SaaS product, which the industry recognized as best of breed and hundreds of enterprise customers — including Apple, AutoZone, and Symantec — implemented. Previously, Lu was a Principal Engineer at Oracle, where he developed ContentDB, a large-scale content management platform that handled billions of documents upon each installation.

Lu has a BS in Computer Science and Engineering from the California Institute of Technology.

Raised by parents who worked for a van line and later started their own freight forwarders, Oren has deep-seated roots in logistics and entrepreneurship. At 21, he founded a 125-truck fleet that provided white-glove freight service throughout the U.S. and Canada. His subsequent venture, SolSource Logistics, continues to operate today, with Oren serving as chairman. SolSource Logistics opened Oren’s eyes to how wasteful traditional freight shipping is. He became determined to find a new approach by building a technology-driven solution.

Flock Freight (formerly AuptiX) opened its doors in 2015, driven by Oren’s vision of using technology to combine multiple shipments into one multi-stop shared truckload. Under Oren’s leadership, Flock Freight continues to rapidly grow while creating a new standard of service for shippers, increasing revenue for carriers, and eliminating the impact of carbon emissions through the patented shared truckload solution, FlockDirect™.