24 April 2023
Flock Freight recently announced the promotion of Orlando Baeza from Chief Marketing Officer to Chief Revenue Officer. Orlando will be responsible for accelerating Flock Freight’s path to profitability, focusing on data and automation while overseeing the marketing, sales, and customer success teams under his leadership. As the first CMO of Flock Freight, Orlando led the way in revamping Flock’s visual brand identity and launching a new content strategy — leading to a 140% monthly acquisition growth.
Flock Freight’s founder and CEO, Oren Zaslansky, believes Orlando’s success in creating a new inbound organization within the marketing function signals a clear opportunity to expand his role to oversee the entire commercial side of the business. Orlando’s promotion comes at a time when Flock Freight’s margin profile is at a record-high level, and the ambition is to build a supply chain legacy brand that will revolutionize the industry.
Before joining Flock Freight, Orlando held roles in global marketing at Activision, Nike, and Adidas. His experience in both B2B and B2C marketing and creative work at organizations like Medable, Kajabi, and Buzzfeed is a valuable addition to the Flock Freight team — aligning with the company mission to create a sustainable and efficient supply chain system.
Read the full press release here.
Flock Freight is a technology company that is revolutionizing the supply chain through its sustainable shipping solutions. Using patented technology, Flock Freight matches compatible shipments, schedules, and locations, to pool freight at scale among billions of possible combinations. As one of the first freight shipping companies to earn a B Corporation certification, Flock Freight’s optimized routes result in reduced carbon emissions by up to 40% compared to traditional methods. Recognized as one of TIME’s Most Influential Companies and a CNBC Disruptor 50, Flock Freight is committed to creating smarter, more sustainable shipping solutions.