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Building a Logistics Strategy with Flock Freight

How an environmentally-responsible recycled paint manufacturer shipping to government agencies and nonprofits uses the speed of the Flock platform, dedicated account managers, and proactive notifications to optimize freight spend and exceed customer requirements.

Who Is Visions Quality Coatings?

Visions Paint Coatings is a California-based paint coatings manufacturer with a company mission to protect and preserve the environment by finding sustainable options for recovered materials. Shipping across the United States, Visions’ largest clients include the State of California, Habitat for Humanity, and nationwide distributors. They make products like graffiti removal coating, paint primer, and paint colors––all out of 60% recycled material––that reduce the impact of large jobs undertaken by their clients. Visions also serves the nation in times of need, shipping their product to large-scale rebuilding efforts after natural disasters. 

When a Logistics Hat Is One of Many

Visions doesn’t rely on a large workforce to manufacture and sell their product. Mandeep Kaur is an Order Manager at Visions Quality Coatings, a title she struggled to formulate after considering all the different kinds of tasks she has at hand. Purchasing and procuring inbound materials as well as coordinating outbound shipments are just a few of the things she is held accountable for, which leaves little time to think about her shipping operation strategically. 

“Visions is a small company where everyone in the organization wears many hats.”

When dealing with government agencies and other nonprofits whose operations depend on the reliability of their suppliers, it’s important that Visions stays on top of their orders to maintain business. Mandeep ensures that everything flows smoothly, but when moving small-medium volume LTL, it’s easy for things to go wrong. Time sensitivity is difficult to abide by, damage is common, and information across multiple orders can be difficult to compile. 

While adhering to a variety of responsibilities and challenges, having a streamlined system of managing logistics becomes imperative to a successful workflow. Running a one-person operation that covers the responsibilities of multiple job functions can leave little headspace to think about a long-term strategy that will foster growth of the business. Once Flock Freight came into the picture, this swiftly improved. 

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